Senior Product Designer & Creative Director
Designing products
that drive behavior,
not just engagement
I'm Bri May, a Senior Product Designer focused on turning complex systems into simple, high-impact experiences.
10 years in product design, designing since 2011 — working with companies like Meta to drive engagement, clarity, and measurable outcomes.
Selected Work
A few examples of products I've designed that drove measurable impact.
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Financial Wellness Hub
Increased engagement 200% and supported $12M in revenue growth
View Case Study
Aimee AI Coach
Designed core AI conversation flows used by 500K+ active users
View Case Study
Smart Benefits Platform
Reduced benefits confusion 40%, improving employee retention scores
View Case StudyFF Content Writer
Shipped end-to-end solo — powering financial wellness content for 1M+ employees across Fortune 500 clients
View Case StudyAbout
Senior, strategic,
and obsessed with craft.
I'm a Senior Product Designer with a background in both product and brand, focused on designing experiences that simplify complexity and drive real user behavior.
I've spent the last decade leading design across product, marketing, and AI-powered experiences — partnering closely with product and engineering to bring ideas to life.
I move fast from idea to reality. I use AI-assisted tools to prototype real, interactive product experiences — not just static screens. This allows me to test ideas earlier, align teams faster, and ship better solutions.
More about me →Let's talk
Let's build something impactful
I'm currently exploring senior product design opportunities.