AboutPleasanton, CA

Creative by trade. Competitive by nature.

I'm an AI-Native Senior Product Designer at Financial Finesse. I design the product, then I ship the code. Ten years in product, most of them in financial wellness, where a good answer changes what someone does with their money.

Bri with her family in the backyard
My peopleThe whole reason any of this matters.
01 · Me

A designer who ships the code

Bri May

This year that meant building the first version of Global Content Studio myself with Claude Code, and merging my own components into the production Aimee SDK.

I grew up on a soccer field. I played D1 on scholarship in college, and I still lace up every weekend. Some habits are too good to quit.

These days the most important part of my life is my family. I have a son who makes everything better, and I'm pretty sure that's where the good ideas come from, too.

02 · Experience

The short version

The full story is on the résumé.

2025 – Present · Financial FinesseAI-Native Senior Product Designer, AI team

I design and ship AI products and the systems behind them. I built the first version of Global Content Studio with Claude Code, merged the design-system layer and four components into the production Aimee SDK, and help colleagues build with AI.

2017 – 2025 · Financial FinesseLead Product Designer & Product Creative Director

I led the 2024 Hub redesign from research through launch, turning a static library into a guided plan. I moved the company from marketing-led to product-led design and built its first design systems. Started as Sr. Graphic Designer (2016–17).

2012 – 2015 · CKC CommunicationsGraphic Designer

Design for 50+ companies: branding, design systems, websites, and campaigns. Where I learned to go fast without losing craft.

03 · Outside the studio

What I'm actually into

Soccer

D1 scholarship, lifelong player. Weekend leagues are my reset button.

Photography

I photograph families and newborns, the moments that matter forever.

Travel and food

Always chasing the next place I've never been and the dish I've never tried.

Scuba diving

Warm ocean, great visibility, zero deadlines.

Dirt biking

No signal, just dirt. The most analog thing I do.

Wakeboarding

There's a flow state to it that feels a lot like good design.

Sourdough

Starts at 11pm, takes three days. My starter has a name.

Family

My son and the people I love are what everything else is for.