About

Creative by trade.
Competitive by nature.

I grew up on a soccer field — played D1 on scholarship in college, and still lace up every weekend. Some habits are just too good to quit.

These days, the most important part of my life is my family. I have a son who makes everything better, and I spend as much time as possible with the people who matter most. I'm pretty sure that's where all the good ideas come from, too.

When I'm not designing or chasing a ball, I'm shooting photography — mostly families and newborns — traveling somewhere I've never been, or deep in some hobby that has absolutely nothing to do with a screen. Dirtbikes, wakeboards, a perfectly scored sourdough, and warm-water scuba dives are my version of balance.

Bri May
Portrait
Experience

The professional short version.

2025–Present
Financial Finesse
AI-Native Senior Product Designer, AI team
Ships production React and the AI pipelines behind it. Built Global Content Studio solo (TypeScript, Lit, a Cloudflare Worker, the Anthropic API; 8,118 localized variants across 28 locales in production), merged the design-system layer and four components into the production Aimee SDK, and ships the Hub's Content Studio with tests. Mentors colleagues on building with AI.
2016–2025
Financial Finesse
Lead Product Designer & Product Creative Director · Sr. Graphic Designer (2016–17)
Led the Hub redesign from research through launch, turning a static content library into a personalized, guided platform (+200% engagement, $12M in revenue contributed). Moved the organization from marketing-led to product-led design, introduced user research and usability testing, and built the first design systems across web and marketing.
2012–2015
CKC Communications
Graphic Designer
Led design for 50+ companies — branding, design systems, websites, and marketing campaigns across industries. Where I learned to go fast without losing craft.
Bri with her family in the backyard

My people — the whole reason any of this matters.

Outside the studio

What I'm actually into.

Soccer
D1 scholarship, lifelong player. Still competing in weekend leagues — the field is my reset button.
Photography
I photograph families and newborns. There's nothing better than capturing a moment that'll matter forever.
Travel & Food
Chasing great cuisine and even better cocktails. Always looking for the next place I've never been and the dish I've never tried.
Scuba Diving
Warm ocean, great visibility, zero deadlines. Some of my favorite places in the world are underwater.
Dirtbiking
Nothing clears your head like being in the dirt with no signal. It's the most analog thing I do.
Wakeboarding
On the water every chance I get. There's a flow state to it that feels a lot like good design, honestly.
Sourdough Baking
The kind of hobby that starts at 11pm and takes three days. My starter has a name. I'm not embarrassed.
Family
My son and the people I love are what everything else is in service of. Biggest influence on how I think about what matters.