Résumé
Bri May
AI-Native Senior Product Designer
I design the product, then I ship the code.
I'm a senior product designer who also writes the code. I built the first version of our AI localization studio, and it now runs Financial Finesse's content in 25 markets. I also designed Aimee, our AI coach, and led the 2024 Hub redesign.
3,512
Pieces localized in one four-day run
25 markets
Live on the Global Content Studio
+200%
Engagement after the Hub redesign (internal reporting)
Experience
Experience
Financial Finesse
2016 – Present
Financial wellness benefits for companies that employ 1M+ people, including:
Federal Reserve
Meta
NFL
JPMorgan Chase
Nestlé
Patagonia
Comcast
McKinsey
AI-Native Senior Product Designer, AI Team
2025 – Present
- I saw writers putting company content into unregulated AI tools, so I designed Global Content Studio to do it safely. I built the first version with Claude Code and had it in launch testing four weeks after my first commit. It's now live in 25 markets. imbrimay.com/work/global-content-studio
- I designed how review works: the AI flags problems, and a person approves every article before it goes live. When a batch run once overwrote approved work, I locked approved articles so automation can't touch them.
- I designed Aimee, our AI financial coach, for the Hub, a client widget, and Microsoft Teams. I prototyped her in code, then merged her design tokens and four components into the production SDK myself. imbrimay.com/aimee-ai
- I keep our design system in code, accessible and in light and dark mode. I also ship production code in the company's main apps, including the review screens that decide what gets published.
Lead Product Designer · Product Creative Director
2017 – 2025
- I led the 2024 Hub redesign, turning a content library into a guided plan on web and mobile. Internal reporting showed +200% engagement. imbrimay.com/work/hub
- I moved our design from marketing-led to product-led, brought in user research, and set the quality bar as the team grew.
Sr. Graphic Designer
2016 – 2017
- I built the brand and our first design system. Within a year the job turned into product design.
CKC Communications
Graphic Designer
2012 – 2015
- Branding, websites, and campaigns for 50+ companies.
Skills
Skills
Engineering
AI
Design
Education
Education
2012 – 2015
California State University, Chico
B.S. Business, Marketing · Full-ride soccer scholarship
2 years
Arizona State University
D1 soccer, full-ride scholarship