Résumé

Bri May

Senior Product Designer

Pleasanton, CA imbrimay.com ↗

Senior Product Designer with 10+ years of experience building and scaling 0→1 SaaS products and complex digital platforms.

Led design of a financial wellness platform used by enterprise clients including Meta, NFL, and JPMorgan Chase — driving 200%+ engagement growth and contributing to $12M+ in revenue.

Sole product designer across multiple product ecosystems, owning strategy, UX, UI, and user research. Known for translating complex systems into simple, high-impact experiences and rapidly prototyping AI-powered products.

View Experience Download PDF
10+
Years experience
200%+
Engagement growth driven
$12M+
Revenue contributed

Experience

Where I've done the work

Financial Finesse
2016 – Present
Financial wellness platform for enterprise workforces.
Meta NFL JPMorgan Chase Nestlé Patagonia Comcast McKinsey
Senior Product Designer
2023 – Present
  • Drove 200%+ increase in platform engagement through redesign of core product experiences
  • Contributed to $12M+ in revenue growth by improving usability, adoption, and value perception
  • Led 0→1 product initiatives from concept to MVP, owning full product design lifecycle
  • Redesigned the core dashboard in 6 weeks, accelerating delivery while measurably improving usability
  • Built and scaled design systems in Figma across multiple product surfaces
  • Partner with product and engineering to define roadmap and ship high-impact work
  • Designed and launched Smart Benefits — an AI-powered SaaS platform adopted by one of the largest retirement record keepers in the U.S. and used within Olympic organizations, bringing scalable, intelligent benefits access to enterprise-level workforces
Creative Director
2022 – Present
  • Defined company-wide design vision across product and brand ecosystems
  • Established visual systems and storytelling frameworks across all touchpoints
  • Directed campaigns, digital experiences, and video initiatives supporting product growth
  • Partnered with leadership on design strategy and company direction
Product Designer
2018 – 2022
  • Transitioned the company from marketing-led design to product-led experience
  • Designed dashboards, onboarding flows, and content ecosystems
  • Introduced user testing and research practices to inform product decisions
  • Identified drop-off points and improved onboarding activation
  • Delivered scalable UX solutions in close partnership with engineering
Lead Graphic Designer
2016 – 2018
  • Built foundational brand identity across web and marketing channels
  • Designed campaigns and digital assets supporting company growth
  • Established early design systems and visual standards
CK Communications
Senior Graphic Designer
2013 – 2016
  • Led branding, websites, and campaigns for 50+ companies across industries
  • Created 15+ brand identities from concept to launch
  • Managed visual design across digital and marketing initiatives

Selected Work

Projects worth noting

Financial Finesse Hub
End-to-end platform design for enterprise financial wellness
200% engagement ↑
Smart Benefits
AI-powered benefits experience for enterprise-scale workforces
SaaS · AI
AI Coaching Experience (Aimee)
Conversational onboarding and personalization system
AI · UX

Skills

What I bring

Product Design (0→1, UX/UI, systems)
AI Product Design & Rapid Prototyping
User Research & Testing
Design Systems · Figma
Cross-functional Collaboration & Roadmap Partnership

Education

Background

B.S. Business – Marketing
California State University, Chico
B.S. Business, Marketing concentration