Lead Product Designer · Financial Finesse · 2026
An AI authoring tool that scales financial content — without losing the voice that makes it trusted
A brand-trained AI workflow product replacing generic AI for the Financial Finesse content team. Designed and built end-to-end as a solo, AI-native designer — now powering financial wellness content for over 1M employees across Fortune 500 clients.
End-to-end product ownership
Identified the business constraint and defined the product opportunity — turning a content-team bottleneck into a workflow product, not a feature.
UX, UI, workflow patterns, component library, and structured editors for all 9 content types — from research to high-fidelity.
Built the brand voice, compliance, and content type schemas the model runs on. The intelligence layer that makes generic AI safe for FF.
Coded the working product end-to-end using AI as my engineering partner. No spec doc handoffs. Design and build in the same loop.
Delivered a production-ready app to the team. Engineering came in only at the deploy stage to move it onto our internal infrastructure.
A content team scaling for millions, working at the speed of one writer at a time
What if AI didn't just generate content — what if it understood the voice, the rules, and the workflow of the team using it?
What if a writer could produce a compliance-safe, brand-aligned, audience-aware draft in minutes — and spend their time refining instead of writing from zero?
From content factory to content system
I designed FF Content Writer as a workflow product, not a generator. The AI is trained on FF's voice pillars, compliance non-negotiables, banned phrases, audience tones, and the structure of all 9 content types. The interface wraps that intelligence in a real authoring experience — so the team doesn't fight the tool to make it useful.
A purpose-trained AI grounded in FF's voice pillars, compliance rules, and 9 content type schemas — every generation reflects the brand
Structured editors for articles, money tips, quizzes, coach insights, calculators, checklists, infographics, user stories, and videos
A real workflow — drafts, assignees, review notes, approve / send back, status tracking, and a "my queue" view
Ambient quality that flags missing CTAs, weak meta descriptions, banned phrases, and voice drift — with click-to-fix AI actions
The team stopped fighting the tool to keep the voice. The tool started defending the voice for them.
AI that writes like a Financial Finesse coach — not like AI
Every generation runs through a system prompt built from FF's voice pillars, compliance rules, banned word lists, audience tones, and content type schemas. Drafts come back already aligned to FF's voice instead of needing rewrites.
Nine content types, nine right-shaped tools
A money tips carousel doesn't need the same editor as a CFP coach insight or a calculator spec. Each content type gets its own structured editor with the right fields, the right AI prompts, and the right preview.
Where drafts become a system
Every piece carries status, owner, audience, content type, and review notes. Filters cut by audience, status, and type. Multi-select bulk actions move five quizzes through review at once. "My queue" gives a writer only what's on them.
Quality signals you can't ignore — and can fix in one click
A right-panel checklist watches the draft in real time. It flags missing CTAs, weak meta descriptions, banned phrases, off-target reading level, and voice drift. Each signal is one-click fixable with a scoped AI action.
Refine the part that needs it — not the whole thing
Highlight any sentence and pick Improve, Shorten, Simplify, Warmer, More actionable, or Ask. It replaces an old refine-scope model that nobody understood. Writers stay in flow.
A pro tool that doesn't feel like a developer console
Autosave every 10 seconds. Drafts born with a name. Soft-delete with a 30-day Trash. Similar-content warnings as you type a topic. A coachmark the first time you hover the section AI button. Every detail tuned to the content team's actual day.
Designed and built solo. AI-native, end to end.
A traditional design-and-build cycle for a workflow product this deep takes a designer, a PM, and a multi-person engineering pod nine months. I designed and shipped it solo — using AI as my engineering partner — in weeks. Engineering came in only at the production handoff.
The product proves what AI unlocks for content teams. The way I built it proves the same thesis for design.
Impact
A tool the team ships with every day
Employees reached through generated content
Traditional build cycle vs. AI-native solo build
Trusted by Meta, NFL, JPMorgan, Federal Reserve
This work proved the model. Here's where it goes further.
FF Content Writer turned the content team's biggest constraint — voice consistency at scale — into a system. I built it the same way I designed it: AI-native, end to end, in weeks instead of months. Generic AI gives you words. A brand-trained workflow tool gives you a team that ships. A senior product designer who can build it gives you both — at speed.